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MID2123

Format of submissions
Your submission must comply with the following;

1-Project diary
-all actions, decision, meeting, interview, etc. from start of project till submission

2-Sketch Book (A3 paper with black board and plastic as cover mount to gether with ring or comb binding)
-‘The Big Idea’-a 1 page, typewritten text expressing the context and reason of your design proposal to help us understand your motivation behind this project. This should be on the first page in your sketchbook(as introduction )
-Market research (existing artifacts, competitors, pricing, trend etc.)Market positioning and segmentation
-User profile and scenario
-narration of all scenarios (pre/post)
-Moodboard ideation/selection to express you intended trend style and user emotion.
-Metaphor
-Product design specification
-Sketches with perspective views and marker rendering, ideation, colour, brainstorming, etc
-Sketch analysis
-Cognitive mapping and task analysis

3-Boards(A3 paper mount on A2 mounting board)
-Moodboard
-1-pre narration and 1 post narration
-board of ideation (combination of several sketches)
-2 board of marker rendering
-2 board of 3d rendering
-Visual simulation/super impose of final concepts (3D/Cult 3D/etc)
-Engineering /control drawing of final concepts
-Sales Pitch Board

4-Prototyping and models
-show evidence of any method which you used (paper, plasticine, clay etc.)

**All items to be submitted must be digitized onto CD/DVD mediums

Submission is on 24th August 2010 at 1.00pm
(Week 11)

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